Beauty

AI Mockups of Fake Products Raise Real Questions for Brands

AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.

Related posts

Sali Hughes on beauty: why lactic acid is your ultimate skincare hero

Kayli Towne

Luxury Brands Target ‘Desirability First’ — But How to Measure It?

Raven Ward

This Week: Iran, Oil and Fashion’s Latest Supply Chain Crisis

Raven Ward