The Tricky Business of Dupe-Fluencing
Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in...
Category : Beauty
LVMH Sells Marc Jacobs to WHP Global
Jacobs will remain in his role as creative director....
Gap Names Lourdes Arocho as SVP and Head of Licensing
The appointment comes as the retailer doubles down on its ‘fashiontainment’ strategy to bridge the gap between apparel and pop culture....
How the RaiseFashion Masterclass Helps Brand Founders Rethink Operations
BoF speaks with seven designers from RaiseFashion’s 2026 cohort — Angelo Beato and Yamil Arbaje, Bianca Saunders, Brandon Murphy, Diarra Bousso, Dwarmis Concepción, and Reut...
The Debrief | Why Are So Many Brands Faking Scandals?
The Business of Beauty’s Priya Rao and Rachael Griffiths discuss how beauty brands are moving beyond traditional social media content to experiment with “rage bait.”...
Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores
Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns...
Playbook | Beauty Retail in the Age of Connected Commerce
As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels...
‘Why do I need to change?’: the brides saying no to costly pre-wedding glow-ups
In the age of Botox, Ozempic and injectables, some women want to spend less on bridal beauty – and just be themselves I got engaged...
Shein, Temu Trade Blows as UK Trial Spotlights Supply Chains
Shein has accused Temu of copyright infringement....
I thought I didn’t shop much … until I counted my clothes
Our writer has a wardrobe wake-up call. Plus, top tips for sustainable plants and Kim Cattrall’s shopping secrets • Don’t get the Filter delivered to...