Not sure where to begin or want to simplify your current regimen? Our expert demystifies the marketing with her step-by-step skincare guide
• The best anti-ageing creams and serums
Skincare has never been so overwhelming, as we’re bombarded with ads for complicated-sounding products and TikTok routines that promise dramatic results in just days. I get it. Despite having been a beauty journalist for more than 15 years, even I haven’t been able to escape the noise; I’ve stood in front of a bathroom cabinet full of half-used serums, wondering why my skin was left feeling worse, not better.
Somewhere along the way, we were sold the idea that more steps, more products and more intensity equals better skin. But it rarely does, and what works best, ultimately, is consistency – which is boring (sorry) but effective.
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