Beauty

‘Instagram fans are devoted’: 19 of the best vegan and cruelty-free beauty brands to know

Whether you want moisturiser or mascara, serum or nail polish, our expert shares her go-to skincare and makeup. Plus, top tips for buying cruelty-free
• The best refillable beauty products
Thanks to a growing demand for ethically produced products, vegan and cruelty-free beauty has improved dramatically in recent years. An increasing number of brands are now vegan – in particular newer brands, which have prioritised ethical credentials. By the same token, many use recyclable, compostable or refillable reusable packaging, and donate to environmental causes.
Vegan beauty products are ones that avoid commonly used animal-derived ingredients, such as beeswax, lanolin (derived from sheep’s wool), snail mucin, keratin (found in some nail polish and nail treatments) and non-vegan collagen, which is generally derived from the connective tissues, skin, bones and cartilage of cows or fish.
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