The pressures to fix yourself are produced socially, by algorithms, markets, racism-coded aesthetics and status anxiety, says Dr Bruno De Oliveira
Your piece on the rise of impossible male beauty standards (‘There is no shame in being vain’: the relentless rise of impossible male beauty standards, 5 March) captures something bigger than vanity, that of a neoliberal moral economy which turns the body into a private “project” and then invoices the individual for failing it.
Mark Fisher called this magical voluntarism, the doctrine that we can will ourselves into any desired form, and that if we don’t, it’s because we didn’t want it enough. In that frame, a square jaw is “discipline”, hair loss is “laziness” and distress becomes personal inadequacy rather than a predictable response to platformed comparison, commercialised insecurity and precarious lives.
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