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Beauty

For These Beauty Products, It’s What’s on the Outside That Counts

by Raven Ward

Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.

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‘I am trapped in a sweet-smelling cycle of video game-branded toiletries’: Lush’s Mario Galaxy range, reviewed

Kayli TowneApril 3, 2026
April 3, 20260

Exclusive: Can Skims’ Marketing Whiz Make Columbia Sportswear Cool?

Raven WardApril 3, 2026
April 3, 20260

Nordstrom’s Sales Return to 2019 Levels After Deal to Go Private

Raven WardApril 2, 2026
April 2, 20260

US Market

‘I am trapped in a sweet-smelling cycle of video game-branded toiletries’: Lush’s Mario Galaxy range, reviewed

Kayli TowneApril 3, 2026
April 3, 20260

Exclusive: Can Skims’ Marketing Whiz Make Columbia Sportswear Cool?

Raven WardApril 3, 2026
April 3, 20260

Nordstrom’s Sales Return to 2019 Levels After Deal to Go Private

Raven WardApril 2, 2026
April 2, 20260

Europe Market

‘I am trapped in a sweet-smelling cycle of video game-branded toiletries’: Lush’s Mario Galaxy range, reviewed

Kayli TowneApril 3, 2026
April 3, 20260

Exclusive: Can Skims’ Marketing Whiz Make Columbia Sportswear Cool?

Raven WardApril 3, 2026
April 3, 20260

Nordstrom’s Sales Return to 2019 Levels After Deal to Go Private

Raven WardApril 2, 2026
April 2, 20260
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