Can Marketing Stunts Breathe New Life Into Beauty’s Oldest Brands?
Household names like Gold Bond, Vaseline and Sunsilk are investing in new activations and partnerships to reach younger consumers. Do they really need to?...
Author : Raven Ward
Shein Pledges China Supply Chain Investment to Woo Beijing
The ultra-fast fashion retailer plans to invest over $1.45 billion into intelligent supply chain systems in Southern China in a bid to reinforce ties with...
Exclusive: I-D Adds Global Entertainment Director, Fashion Editor at Large to Masthead
The London-based youth culture magazine has hired Ernesto Macias and Ch’lita Collins....
The 2026 Met Gala Dress Code: ‘Fashion Is Art’
The Gala, taking place on May 4, will be co-chaired by Beyoncé, Nicole Kidman, Venus Williams and Anna Wintour....
Body Diversity Returns to the Runway as Wider Industry Heads Ultra-Thin
Body diversity made a comeback at London Fashion Week thanks to emerging designers like Karoline Vitto and Phoebe English, despite a global, GLP-1-fuelled shift towards...
Body Diversity on London’s Runway as Wider Industry Heads Ultra-Thin
Body diversity made a comeback at London Fashion Week thanks to emerging designers like Karoline Vitto and Phoebe English, despite a global, GLP-1-fuelled shift towards...
How New York’s Minimalists Are Adapting to a Maximalist World
New York’s history with sleek, streamlined style is well-documented, and in recent years, has birthed a number of brands offering their own take on the...
US Businesses Clamour for Refunds After Supreme Court Strikes Down Trump’s Tariffs
The US National Retail Federation, which represents a number of US retailers, from Walmart to small brands and manufacturers, called for a ‘seamless process to...
This Week: Gucci, Fendi and Marni Put to the Test
Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands....
London’s Premier Party Photographer on the Art of Working a Room | The BoF Podcast
As camera phones and Instagram reshape access, control and distribution, Dave Benett speaks to Imran Amed about the enduring value of party photography....