Lululemon Athletica is appointing an executive with significant branding and marketing experience to its board as the athletic apparel maker’s founder presses management to revive...
The exhibition, curated by Edward Enninful, will highlight the decade’s ‘do it yourself’ attitude and shift focus away from the dominant Cool Britannia narrative of...
Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But the strategy only works if...